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With a foreword by His Excellency Nahayan Mabarak Al Nahayan
Vasu Shroff, or Dada as he is usually called, is a man of many accomplishments – he is an iconic businessman, a dedicated philanthropist, and a family man. He stepped onto the sandy soil of Dubai in 1960, when he was just nineteen.
As Dubai grew from a desert to a modern city of skyscrapers, he grew along with it. From a single shop, his journey has led to an empire called the Regal Group. Today, he ranks amongst the Forbes list of the Middle East’s 100 Top Indian Leaders.
Award-winning author Priya Kumar deftly draws out the best from Vasu Shroff. This biography distills decades of experiences to help you learn the principles and best practices that have contributed to his success both in business and in personal life.
Written in a first-person narrative, you’ll hear firsthand the stories from Vasu Shroff that made him who he is, and that have never been broadly shared before.
Witness his childhood years, from being a near-vagabond to becoming the school topper. See how he went from near-failure in his first two years of business, to laying the foundations of a business empire. Understand how he went from trusting opportunists to being trusted by visionaries like the late Sheikh Rashid, past Ruler of Dubai. And learn of the pain, heartbreaks, and struggles he has faced along the way, and how he overcame them.
This biography goes beyond a simple telling of his story – in the latter half, you, the reader, will get to craft your story in conversation with Vasu Shroff.
This book invites you to enter Dada’s life through the door of stories, and come away carrying the principles learned from a lifetime of trials and victories.
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